Storytelling -- An Inside Sales art
Gone those days when granny used to tell bed time stories to children which embarked strong moral values in to the children’s physiological system. I started playing lullabies from you tube for my daughter which put her to sleep. No matter how you would use technology to your advantage selling is definitely a human thing, You would need to integrate a lot of factors like your previous success stories, your expertise in helping similar customers, testimonials, case studies which were executed, awards.
Storytelling is a very powerful way to share knowledge. A good story like the one in a television commercial will make it people not just talk but also emotionally connect and inspire them to change. Stories stay in the mind with a powerful meaning rather than reading out just technical product features. It leads to rich conversations and efficient results, your connect with the customers stays on and most likely generate repeat and referral business.
A corporate story helps customers understand the direction in which the business is heading. The classic way to tell a story begins with an current scenario or an opening scene and then how the crisis began and how you helped companies enable their services and your differentiators and then you move to the climax, invite questions and then go for the close.
You could also look at articles like "the wolf of wallstreet is asking to sell the pen"
Storytelling is a very powerful way to share knowledge. A good story like the one in a television commercial will make it people not just talk but also emotionally connect and inspire them to change. Stories stay in the mind with a powerful meaning rather than reading out just technical product features. It leads to rich conversations and efficient results, your connect with the customers stays on and most likely generate repeat and referral business.
A corporate story helps customers understand the direction in which the business is heading. The classic way to tell a story begins with an current scenario or an opening scene and then how the crisis began and how you helped companies enable their services and your differentiators and then you move to the climax, invite questions and then go for the close.
You could also look at articles like "the wolf of wallstreet is asking to sell the pen"
