Can I have your attention please?
Listening is an extremely important attribute while selling,
You would have to pay complete attention to contemplate the prospects
perspective. People who listen effectively only sell effectively. While on a
sales call the sales rep is busy preparing what they need to say next rather
than paying attention. This is because they are not ready to handle the
objections.
The secret trait to the top successful sales people is listening
effectively and question skillfully.
While on a sales call or visit it is important for the sales
rep to be prepared in taking notes, while most customers say the same thing it
is important you make note of key words, phrases which separates them and helps
solve the purpose. Ensure that you use them and repeat the key words and
phrases they used to build rapport and make your prospect feel that you have
been attentive.
Always accompany and take feedback from colleague/ boss
about the sales calls you have taken. Ask them to rate the call and where you
could have done better. Ensure that you get a record of all your calls for evaluation
and hold a calibration session where you can collate the feedback.
An average human mind cannot pay attention for not more than
five minutes because your mind starts to explore. You could also practice
meditation and yoga for improving attention and seeking clarity on things. You
will be able to evaluate things from several perspectives.
Happy Selling!