Thursday 3 April 2014

Inside Sales quality – Achieve 100% and maximize revenue

Inside Sales quality – Achieve 100% and maximize revenue
For Inside sales managers:
“Winning is not everything, but the effort to win is” - Anonymous
Every one aspires to have successful sales careers but keeping aside the office politics, is there a measurement criterion to evaluate your every move. Would it give you consistent growth? As an Inside sales manager you would need to gauge and create a very strong script which should not just cover technical features and appropriate rebuttals but also pitch relevant qualification questions which helps us to understand the customer. And once you have the script ready you should ensure all the inside sales representatives are strong at performing it without missing any detail in the script,  There should be a certain amount of weightage given to the energy on the call and the genuine urge to help the customer. 

Once you confirm a final script for your team then your representatives would need to repeat this activity day in and day out with every single customer. Ensure that this activity is recorded and evaluated and opinionated by an unbiased auditor. Start rewarding the team’s top performers to encourage inside sales representatives and play their calls to ensure 100% participation to achieve the highest quality scores and you will start seeing phenomenal results. I would like to reiterate that there shouldn’t be any possibility of a customer conversation happening which is bucketed outside the category criteria. Once you are able to achieve it then the combat is about overcoming objections.
You would need to conduct a workshop and only handling objections and jot down the best statements which should be replicated and rehearsed. All your energies need to focus on successfully handling the objection.
You may want to look at my other articles like " The wolf of wallstreet is asking you to sell a pen"
happy Selling!

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